REOP 1.3 · The Real Estate Open Protocol

Real estate, machine-readable.

Flattening the market for buyers and builders, worldwide: one open protocol, AI agents that talk with every buyer, and reservations signed online, direct with the developer.

Layer 01Open protocol
Layer 02AI marketplace
Layer 03Reservation rails
AccessAPI · MCP · Web
01The shift

Buyers no longer search. They ask.

Discovery is moving from portals and search bars to conversations with AI agents. Those agents need data that is structured, verified and comparable. Today, new developments live in brochures, PDFs and landing pages built for human eyes.

If an agent can’t read a project,
the buyer will never see it.

your-project.com
A developer’s project website with the live REOP voice and chat agent embedded. Open it and ask about the project.
How the agent thinks
GuardrailsOn top of everything, always
Project knowledgeApproved project data only
Reading the buyerInterest, hesitation, objections
Conversation craftWelcome, discover, present, move forward
PersonalityTone, voice and language

Built from many carefully designed layers, so it sells like an experienced consultant instead of replying like a bot.

Behind the widget

A sales consultant, not a chatbot.

  • Always onNights, weekends and the visitors who would otherwise leave unanswered: every one of them gets a real conversation.
  • Sounds like your best salespersonVoice and chat, in any language, with the tone and personality you choose.
  • Never inventsAnswers only from approved project data. Prices exactly as listed; discounts go to your sales team.
  • Visible to search and AIThe same tag adds a fact card and structured data, so search engines and AI assistants can read and cite the page.
02The scale

The largest asset class on earth still runs on fragmented data and intermediaries.

$393TTotal value of real estate worldwide.Source: Savills, 2025
$287TOf it is residential. Homes are the core of global wealth.Source: Savills, 2025
~$100BPaid in real estate commissions every year, in the United States alone.Source: Boston Globe / NYT, 2024

New developments are where the problem is sharpest.

Prices, availability and incentives change daily. Every project is sold through a different mix of channels, agents and formats. With no shared record, every buyer, agent and system rebuilds the picture by hand.

03The platform

One platform. From discovery to signed reservation.

Three layers. Each one stands on its own. Together they carry a buyer from the first question to a reserved home.

01Protocol

REOP, the Real Estate Open Protocol

An open, versioned standard that turns every developer, project, building and unit into one machine-readable record. AI-native and verified at the source.

Open specVersionedREST APIMCPVerified source
Read the protocol at reop.io
GET /v1/projects/prj_7f3a/reop
// One project. One record. Every system reads the same truth.
{
  "reop": "1.3.0",
  "developer": { "id": "dev_21c9", "verified": true },
  "project": {
    "name": { "en": "Example Tower" },
    "status": "pre_sale",
    "buildings": [{
      "floors": 20,
      "unitModels": [{
        "rooms": 4, "areaSqm": 112,
        "orientation": ["north", "west"]
      }]
    }],
    "inventory": { "available": 45, "updatedAt": "2026-10-06T09:14Z" },
    "verification": { "status": "verified", "method": "domain" }
  }
}
02Marketplace

Every new development in a market, in one place

Structured, comparable and searchable in plain language. Buyers get deep research, objective comparison and a personal AI advisor. Developers get an AI sales agent on every project, visibility in AI answers and pre-qualified demand.

Natural-language searchComparisonArea researchAI agent per project3D plans
Open real estate data · scraped → verified
02 → 03Continuity

The conversation continues into the reservation.

When a buyer is ready, the sales room opens already knowing them: what they asked, what held them back and which unit they kept coming back to. Nothing is lost between the first question and the signature.

03Reservation

The transaction, online

A shared sales room where agent and buyer explore the project together, select a unit, sign digitally and pay the reservation deposit. White-label for any developer. Proven in live sales events with hundreds of units reserved.

Co-browsingLive availabilityDigital signatureDeposit paymentWhite-label
Reservation platform · agent and buyer on one screen
Building selection with live availability per building and a video call with the sales agent. Floor selection with availability and starting price per floor, highlighted on the building. Unit selection with unit details, price and floor plan. Confirmation screen: the unit is reserved, with a reference number.
Developer tools

Everything around the record, handled.

Versioning

Every change is versioned. Work on a staged draft, preview it, publish it, or restore any earlier version.

2D plans → 3D

Traditional floor plans become 3D dollhouse views and virtual tours that buyers can explore, and that the agent can show.

Analytics and AI visibility

See which search bots and AI engines read the page, how visitors engage, and how the showcase performs. Example values shown.

04How it works

From the open web to a signed reservation.

  1. 01

    Index

    Our engine turns public project pages into structured REOP records. The entire market, not only what is advertised.

  2. 02

    Verify

    Developers claim their projects and make the data official.

  3. 03

    Discover

    Buyers, agents and AI assistants find and compare every project.

  4. 04

    Converse

    Every project answers 24/7, by voice and chat, in any language, and remembers what each buyer cared about.

  5. 05

    Reserve

    The conversation carries into the sales room: select, sign and secure the unit online. No broker in the chain.

05The information score

Ranked by information, not by ad spend.

Every project on REOP carries an information score. The more complete and verified its record, the higher it scores, and the more readily AI agents and buyers find it.

Developers

Share more, get found

A complete, verified record is the surest way to be discovered. Openness is rewarded, not budgets.

Buyers

See more, decide better

Prices, availability, plans and delivery dates in one place, so every project is judged on the facts.

AI agents

Recommend with reason

The richer the record, the better an agent can match a project to a buyer and explain why it fits.

Traditional portalVisibility is bought
  1. 1Grand Harbour Tower
  2. 2Bay Residences
  3. 3Casa AltaStandard
  4. 4Olive Grove 18 homes · small developerStandard

The bigger the advertising budget, the higher the listing.

REOPVisibility is earned
  1. 1Olive Grove 18 homes · small developer95
  2. 2Casa Alta85
  3. 3Bay Residences65
  4. 4Grand Harbour Tower40

The more complete the information, the higher the project ranks.

A small project can be the perfect match for a buyer and still go unseen because its developer can’t outspend the competition. On REOP it surfaces on the strength of its information.

A possible long-term effect

Marketing and advertising costs don’t disappear: buyers ultimately carry them in the price of every home. A market that rewards information over advertising could, over time, ease some of that cost.

06From record to card

One record becomes the card, and the score.

The same REOP record becomes the card a buyer reads and the score that ranks it. Fewer fields mean a thinner card and a lower score.

✓ Verified
Crestline Homes

Olive Grove

Larnaca, Cyprus
Price from
€285,000
Rooms
2–4
Size
68–124 m²
Delivery
2027 Q4
Available
18 of 24
Floor plans
6 plans
GET /v1/projects/…/reop
{
  "reop": "1.3.0",
  "developer": { "name": "Crestline Homes", "verified": true },
  "project": {
    "name": "Olive Grove",
    "location": { "city": "Larnaca", "country": "CY" },
    "price": { "from": 285000, "currency": "EUR" },
    "rooms": [2, 3, 4],
    "areaSqm": [68, 124],
    "delivery": "2027-Q4",
    "inventory": { "available": 18, "total": 24 },
    "floorPlans": 6
  }
}
// information score: 95 / 100
// missing: payment plan
What the score counts
Verified developer 15Price 15Live availability 15Unit types 10Sizes 10Delivery date 10Floor plans 10Location 5Project name 5Payment plan 5
07What changes

Clarity for those who buy. Reach for those who build.

When both sides read from the same verified record, the market stops guessing.

For buyers

Choose with certainty.

  • 01The whole market

    Every project, not only what happens to be promoted.

  • 02Objective comparison

    Verified data, scored against the buyer’s own profile.

  • 03A personal AI advisor

    Area research and transparent reasoning for one of life’s biggest decisions.

  • 04A direct line to the developer

    From first question to reservation, without a middle layer.

For developers

Sell with less friction.

  • 01Lower cost of sale

    Direct demand instead of commission-heavy channels.

  • 02Visible to AI

    Structured data that assistants and search engines can read and cite.

  • 03Warm leads

    Every inquiry arrives with the full conversation and buying intent.

  • 04Online reservation

    Signature and deposit in minutes, on the developer’s own brand.

08The network effect

Every interaction makes the network smarter.

More projects More buyers More data Sharper AI REOP compounding

Three datasets compound in one place. Each project that joins enriches the protocol, and each buyer improves the model.

Supply

Every project, building and unit, structured and verified.

Conversations

What buyers ask, what worries them and what convinces them.

Demand

Search intent, interest and reservations, in real time.

09The model

Global technology. Local ownership.

Homes are bought locally, in local law, language, currency and relationships. So the technology stays global and the operation stays local: in every market, our platform runs with people who know that market best. And because every market runs on the same technology, each new feature reaches all of them at once.

  • Local trust

    Developers and buyers work with a company that knows their market and answers to it.

  • Local fit

    Language, currency, regulation and contract law, built in from day one.

  • Faster adoption

    Local relationships open developer doors that a remote platform cannot.

  • Global compounding

    Every market enriches the shared protocol and the AI that runs on it.

The structure follows the market.

Before entering, we study how new homes are sold there: who controls supply, how digital buyers already are and what regulation requires. Then we choose the structure most likely to win.

Structure A

Owned operator

Real Forest builds and runs the local company itself, end to end.

Fits whenSupply is fragmented, no digital player dominates and the playbook transfers directly.
Structure B

Joint venture

The operator is formed with a leading local group that brings relationships, brand and developer access.

Fits whenA few large developers lead the market, or sales run on relationships.
Structure C

Licensed operator

An established local player runs the market. Real Forest provides the full platform on a license basis.

Fits whenDistribution already exists and speed to market matters most.
What we weigh
New-development volumeOff-plan shareDeveloper concentrationDigital readinessRegulation & paymentsPartner depth
10Vision

Flattening real estate.

A direct line between the people who build homes and the people who buy them. No information gap and no unnecessary layers. Verified data, intelligent agents and a transaction that happens wherever the buyer is.

11Questions

Real Forest, briefly.

Short answers to the questions we hear most.

What is Real Forest?
Real Forest builds the infrastructure for buying and selling new-development real estate in the age of AI: REOP, the Real Estate Open Protocol; an AI marketplace of every new development in a market; and an online reservation platform where buyers select a unit, sign digitally and pay the reservation deposit.
What is REOP, the Real Estate Open Protocol?
REOP is an open, versioned standard that describes every developer, project, building and unit as one machine-readable record. It is AI-native and verified at the source, and can be read through a REST API or by AI assistants that support MCP. The specification is published at reop.io.
How do buyers use Real Forest?
Buyers describe what they are looking for in plain language. The marketplace turns the request into structured criteria, compares every matching project on verified data, answers questions through an AI advisor, and lets the buyer reserve a unit online, directly with the developer.
What do real estate developers get?
An AI sales agent on every project that answers buyers 24/7 by voice and chat in any language, visibility in AI answers and search, warm leads that arrive with the full conversation, and a white-label reservation flow with digital signature and deposit payment on the developer’s own brand.
Where does Real Forest operate?
Real Forest works market by market. In each market the platform is operated locally, by people who know how new homes are sold there, on the same global technology, so every improvement reaches every market.
What can developers configure in the AI agent?
Its language and personality, the welcome message, live voice calls and the voice itself, the phrases beside the launcher, when it suggests a next step, the contact channels and office hours, the visual showcase it narrates, its theme and placement. All of it works within the platform rules: the agent answers only from approved project data and never invents prices or promises.
Does the AI agent replace the sales team?
No. It covers the hours and visitors a sales team cannot, around the clock and in any language, and hands buyers over when they are ready. The conversation continues into the sales room with its full context, so the team picks up exactly where the buyer left off.
How do investors access the investor presentation?
The investor presentation is available with a personal access code. Use the Investors link at the bottom of this page to enter your code or to request access.