REOP, the Real Estate Open Protocol
An open, versioned standard that turns every developer, project, building and unit into one machine-readable record. AI-native and verified at the source.
Flattening the market for buyers and builders, worldwide: one open protocol, AI agents that talk with every buyer, and reservations signed online, direct with the developer.
Discovery is moving from portals and search bars to conversations with AI agents. Those agents need data that is structured, verified and comparable. Today, new developments live in brochures, PDFs and landing pages built for human eyes.
If an agent can’t read a project,
the buyer will never see it.
Built from many carefully designed layers, so it sells like an experienced consultant instead of replying like a bot.
Prices, availability and incentives change daily. Every project is sold through a different mix of channels, agents and formats. With no shared record, every buyer, agent and system rebuilds the picture by hand.
Three layers. Each one stands on its own. Together they carry a buyer from the first question to a reserved home.
An open, versioned standard that turns every developer, project, building and unit into one machine-readable record. AI-native and verified at the source.
Structured, comparable and searchable in plain language. Buyers get deep research, objective comparison and a personal AI advisor. Developers get an AI sales agent on every project, visibility in AI answers and pre-qualified demand.
When a buyer is ready, the sales room opens already knowing them: what they asked, what held them back and which unit they kept coming back to. Nothing is lost between the first question and the signature.
A shared sales room where agent and buyer explore the project together, select a unit, sign digitally and pay the reservation deposit. White-label for any developer. Proven in live sales events with hundreds of units reserved.
Every change is versioned. Work on a staged draft, preview it, publish it, or restore any earlier version.
Traditional floor plans become 3D dollhouse views and virtual tours that buyers can explore, and that the agent can show.
See which search bots and AI engines read the page, how visitors engage, and how the showcase performs. Example values shown.
Our engine turns public project pages into structured REOP records. The entire market, not only what is advertised.
Developers claim their projects and make the data official.
Buyers, agents and AI assistants find and compare every project.
Every project answers 24/7, by voice and chat, in any language, and remembers what each buyer cared about.
The conversation carries into the sales room: select, sign and secure the unit online. No broker in the chain.
Every project on REOP carries an information score. The more complete and verified its record, the higher it scores, and the more readily AI agents and buyers find it.
A complete, verified record is the surest way to be discovered. Openness is rewarded, not budgets.
Prices, availability, plans and delivery dates in one place, so every project is judged on the facts.
The richer the record, the better an agent can match a project to a buyer and explain why it fits.
The bigger the advertising budget, the higher the listing.
The more complete the information, the higher the project ranks.
A small project can be the perfect match for a buyer and still go unseen because its developer can’t outspend the competition. On REOP it surfaces on the strength of its information.
Marketing and advertising costs don’t disappear: buyers ultimately carry them in the price of every home. A market that rewards information over advertising could, over time, ease some of that cost.
The same REOP record becomes the card a buyer reads and the score that ranks it. Fewer fields mean a thinner card and a lower score.
{
"reop": "1.3.0",
"developer": { "name": "Crestline Homes", "verified": true },
"project": {
"name": "Olive Grove",
"location": { "city": "Larnaca", "country": "CY" },
"price": { "from": 285000, "currency": "EUR" },
"rooms": [2, 3, 4],
"areaSqm": [68, 124],
"delivery": "2027-Q4",
"inventory": { "available": 18, "total": 24 },
"floorPlans": 6
}
}
// information score: 95 / 100
// missing: payment plan
When both sides read from the same verified record, the market stops guessing.
Every project, not only what happens to be promoted.
Verified data, scored against the buyer’s own profile.
Area research and transparent reasoning for one of life’s biggest decisions.
From first question to reservation, without a middle layer.
Direct demand instead of commission-heavy channels.
Structured data that assistants and search engines can read and cite.
Every inquiry arrives with the full conversation and buying intent.
Signature and deposit in minutes, on the developer’s own brand.
Three datasets compound in one place. Each project that joins enriches the protocol, and each buyer improves the model.
Every project, building and unit, structured and verified.
What buyers ask, what worries them and what convinces them.
Search intent, interest and reservations, in real time.
Homes are bought locally, in local law, language, currency and relationships. So the technology stays global and the operation stays local: in every market, our platform runs with people who know that market best. And because every market runs on the same technology, each new feature reaches all of them at once.
Developers and buyers work with a company that knows their market and answers to it.
Language, currency, regulation and contract law, built in from day one.
Local relationships open developer doors that a remote platform cannot.
Every market enriches the shared protocol and the AI that runs on it.
Before entering, we study how new homes are sold there: who controls supply, how digital buyers already are and what regulation requires. Then we choose the structure most likely to win.
Real Forest builds and runs the local company itself, end to end.
The operator is formed with a leading local group that brings relationships, brand and developer access.
An established local player runs the market. Real Forest provides the full platform on a license basis.
A direct line between the people who build homes and the people who buy them. No information gap and no unnecessary layers. Verified data, intelligent agents and a transaction that happens wherever the buyer is.
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